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Buyer Personas : wie man seine Zielgruppen erkennt und begeistert

Häusel, Hans-Georg; Henzler, Harald - 2018 - 1. Auflage

Für Unternehmen wird es immer wichtiger, ihre Leistungen und ihren Auftritt noch konsequenter auf ihre Zielgruppen auszurichten. Ein wichtiges strategisches Hilfsmittel dafür sind sogenannte "Personas", detaillierte und greifbare Idealbilder von Zielgruppen. Dieses Buch hilft Ihnen und Ihren...

Persistent link: https://www.econbiz.de/10011634506

Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10012483395

Associations of Personality Traits and Emotional Intelligence in Social Network Consumers Via Data Mining Techniques

Stamoulis, Giorgos; Papavasileiou, Niovi; Gkintoni, Evgenia - 2023

The present study aims to investigate personality traits and emotional intelligence in young adults’ consumers who use social networks to make shopping. Consumer behavior has long been of interest to researchers. Contemporary research on Consumer Behavior considers a wide range of factors...

Persistent link: https://www.econbiz.de/10014264000

Creative participation : collective sentiment in online co-creation communities

Lee, Hsin-Hsuan Meg; Dolen, Willemijn M. van - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 951-964

Persistent link: https://www.econbiz.de/10011416910

An investigation into gamification as a customer engagement experience environment

Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546

Persistent link: https://www.econbiz.de/10011418363

Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery : an ethnocultural analysis

Gohary, Ali; Hamzelu, Bahman; Pourazizi, Lida; Hanzaee, … - In: Journal of retailing and consumer services 31 (2016), pp. 182-198

Persistent link: https://www.econbiz.de/10011528630

Negative affective states in customers service experience : investigating antecedents and mitigations

Haager, Stephanie - 2018

Persistent link: https://www.econbiz.de/10012020297

Perceived customer participation and work engagement : the path through emotional labor

Yoo, Jaewon - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1009-1024

Persistent link: https://www.econbiz.de/10011618710

Does emotional labor moderate customer participation and buying?

Seger-Guttmann, Tali; Medler-Liraz, Hana - In: The service industries journal 36 (2016) 7/8, pp. 356-373

Persistent link: https://www.econbiz.de/10011564156

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801