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Emotion
Consumer behaviour
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Prashar, Sanjeev
9
Parsad, Chandan
5
Vijay, T. Sai
3
Salagrama, Ramakrishna
2
Tata, Sai Vijay
2
Abu Bakar bin Abdul Hamid
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Gupta, Priyanka
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Kumar, Mukesh
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Kumar, Sushant
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Rana, Sudhir
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Raut, Sachin Kumar
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Decision
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International journal of Indian culture and business management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Service business
15
(
2021
)
4
,
pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
Saved in:
2
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
3
Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Decision
42
(
2015
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10011530812
Saved in:
4
Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
Saved in:
5
Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10012494935
Saved in:
6
Factors prompting impulse buying behaviour : study among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Sai Vijay, T.
- In:
International journal of Indian culture and business …
11
(
2015
)
2
,
pp. 219-244
Persistent link: https://www.econbiz.de/10011588593
Saved in:
7
Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour : an emerging market perspective
Parsad, Chandan
;
Prashar, Sanjeev
;
Tata, Vijay Sai
- In:
Decision
44
(
2017
)
4
,
pp. 297-311
Persistent link: https://www.econbiz.de/10011855199
Saved in:
8
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
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