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Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism

Yang, Shuang; Tang, Jiarong; Cai, Jian; Guo, Gongxing - In: The journal of product & brand management 32 (2023) 3, pp. 393-405

Persistent link: https://www.econbiz.de/10014229053

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

Antecedents of brand love in online network-based communities : a social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

Persistent link: https://www.econbiz.de/10011416930

An investigation into gamification as a customer engagement experience environment

Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546

Persistent link: https://www.econbiz.de/10011418363

Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source

Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293

Persistent link: https://www.econbiz.de/10011528724

The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees

Hudson, Simon; Roth, Martin S.; Madden, Thomas Justin; … - In: Tourism management : research, policies, practice 47 (2015), pp. 68-76

Persistent link: https://www.econbiz.de/10010499497

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

Tickle me on WeChat moments : the role of brand love

Khan, Jashim; Pelet, Jean-Eric; Zamani, Somayeh - In: The journal of product & brand management 31 (2022) 1, pp. 29-39

Persistent link: https://www.econbiz.de/10012798129

The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61

Persistent link: https://www.econbiz.de/10013040651

Negative eWOM on social media : role of individual, contextual and social determinants

Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398

Persistent link: https://www.econbiz.de/10012512664

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