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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de; Guerreiro, João Pedro Silva … - In: International journal of consumer studies 46 (2022) 6, pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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The role of emotions in augmented reality
Soon, Pei-Shan; Lim, Weng Marc; Gaur, Sanjaya Singh - In: Psychology & marketing 40 (2023) 11, pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
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Desired privacy and the impact of crowding on customer emotions and approach-avoidance responses : waiting in a virtual reality restaurant
Hwang, Johye; Yoon, So-yeon; Bendle, Lawrence J. - In: International journal of contemporary hospitality management 24 (2012) 2, pp. 224-250
Persistent link: https://www.econbiz.de/10009544853
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Customer Emotion Capturing during Experiencing of Virtual Engineering Products in Virtual Reality
Katicic, Jurica - 2013
The reliable capturing of customer emotional feedback during the early phases of product development is becoming more important for the market success of future products. This paper presents a study which compares three different methods of emotion capturing in a Virtual Reality environment:...
Persistent link: https://www.econbiz.de/10013085443
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How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and virtual touch
Gong, Xuandi; Ren, Jinluan; Zeng, Li; Xing, Rubin - In: International journal of information systems in the … 14 (2022) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012799969
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Applying augmented reality (AR) technologies in theatrical performances in theme parks : a transcendent experience perspective
Hu, Runhong; Wang, Chaohui; Zhang, Tingting; Nguyen, Thixuan - In: Tourism management perspectives : TMP 40 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10013209330
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How virtual reality influences travel intentions : the role of mental imagery and happiness forecasting
Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648460
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012423251