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~subject:"Experiment"
~subject:"Internet marketing"
~subject:"Online-Handel"
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Experiment
Internet marketing
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Sutter, Matthias
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Dertwinkel-Kalt, Markus
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Liu, Qing
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RWTH Aachen
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OECD
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Journal of retailing and consumer services
483
Journal of business research : JBR
422
Journal of economic behavior & organization : JEBO
184
International journal of internet marketing and advertising : IJIMA
165
Journal of internet commerce
128
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Discussion paper series / IZA
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
123
International journal of electronic marketing and retailing : IJEMR
122
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Psychology & marketing
108
Electronic commerce research
105
International journal of hospitality management
102
Journal of marketing communications
96
Journal of behavioral and experimental economics
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Information systems research : ISR
88
International journal of advertising : the review of marketing communications
88
Cogent business & management
84
International journal of consumer studies
82
CESifo working papers
78
Journal of economic psychology : research in economic psychology and behavioral economics
77
Tourism management : research, policies, practice
74
Journal of retailing
73
Asia Pacific journal of marketing and logistics
72
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
67
Journal of electronic commerce research : JECR
67
The journal of product & brand management
67
Journal of marketing research : JMR
65
The international review of retail, distribution and consumer research
65
International journal of retail & distribution management
63
SpringerLink / Bücher
63
International journal of e-business research : an official publication of the Information Resources Management Association
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Technological forecasting & social change : an international journal
61
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
NBER working paper series
59
IZA Discussion Paper
57
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ECONIS (ZBW)
14,907
EconStor
32
RePEc
25
USB Cologne (EcoSocSci)
5
OLC EcoSci
3
USB Cologne (business full texts)
1
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date (oldest first)
1
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
5
Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah
;
Siraj, Sadaf
- In:
International journal of electronic business
14
(
2018
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
Saved in:
6
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
7
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
8
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
9
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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