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Experiment
Consumer behaviour
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Sutter, Matthias
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18
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13
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12
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12
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12
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12
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12
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11
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11
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10
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10
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10
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10
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10
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10
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9
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Journal of business research : JBR
85
Journal of economic behavior & organization : JEBO
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of behavioral and experimental economics
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of retailing and consumer services
48
Psychology & marketing
48
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of behavioral decision making
43
Journal of marketing research : JMR
41
Food policy : economics planning and politics of food and agriculture
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Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
International journal of hospitality management
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
CESifo working papers
26
Discussion paper
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Information systems research : ISR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Discussion paper series / IZA
24
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Tourism management : research, policies, practice
23
Marketing letters : a journal of research in marketing
21
International journal of electronic commerce : IJEC
20
NBER Working Paper
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of retailing
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
European economic review : EER
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of travel and tourism marketing
16
Working papers in economics and statistics
16
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of marketing communications
15
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ECONIS (ZBW)
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EconStor
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RePEc
3
Other ZBW resources
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1
Branding
: perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
The interplay of products from the same product line : the role of
brand
reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
3
Antecedents of private-label
brand
purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
4
Experimental Investigation of Cannibalisation by Introducing a Global
Brand
Abreast Existing Indian Store
Brand
H. R., Ganesha
-
2020
experiment by introducing a reputed Global apparel
brand
abreast an existing Indian store apparel
brand
/private label to … of this experimentation into suggestions to enable brick-and-mortar retailers to design appropriate
brand
mix strategies …
Persistent link: https://www.econbiz.de/10012836359
Saved in:
5
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
6
Authentic omnichannel : providing consumers with a seamless
brand
experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
7
Private-label
branding
and willingness to pay : evidence from an auction experiment
Kandapa Thanasuta
;
Yingyot Chiaravutthi
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011885430
Saved in:
8
Brand
equity and store
brand
tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
9
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
10
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
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