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Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
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Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …
Persistent link: https://www.econbiz.de/10012495704
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Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey; Valletti, Tommaso M.; Veiga, André - 2023
Persistent link: https://www.econbiz.de/10014226456
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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The role of online retail website experience on brand happiness and willingness to share personal information : an SOR perspective
Banerjee, Shubhomoy; Shaikh, Ateeque; Sharma, Archana - In: Marketing intelligence & planning 42 (2024) 3, pp. 553-575
Persistent link: https://www.econbiz.de/10015056886
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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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Determinants of e-consumer productivity in product retrieval on a commercial website : an experimental approach
Ben Mimoun, Mohamed Slim; Garnier, Marion; Ladwein, Richard - In: Information & management : the internat. journal of … 51 (2014) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10010383180
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Determinants for enhancing online shopping experience on e-commerce websites
Joshi, Sujata; Mohanty, Ritesh; Shreya Singh - In: International journal of public sector performance … 9 (2022) 1/2, pp. 129-143
Persistent link: https://www.econbiz.de/10012800695
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How Experience Changes the Importance of Website Criteria : The Moderating Influence of Online and Website-Specific Experience
Broekhuizen, Thijs - 2014
Online shoppers may differ in what they desire from websites based on their experience with a specific website and with … online shopping in general. This study investigates the moderating influence of online and website-specific shopping … experience on the importance of website criteria. The results from survey data from customers of two bookstores reveal that both …
Persistent link: https://www.econbiz.de/10013063176