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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
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Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun; Lee, Hyun-Woo; Bennett, Gregg - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
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Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe; Liu, Xinyi - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
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Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn; Luebke, Sarah S. F. - In: The journal of product & brand management 32 (2023) 8, pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
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Admired and disgusted? : third parties’ paradoxical emotional reactions and behavioral consequences towards others’ unethical pro-organizational behavior
Tang, Pok Man; Yam, Kai Chi; Koopman, Joel; Ilies, Remus - In: Personnel psychology : a journal of applied research 75 (2022) 1, pp. 33-67
Persistent link: https://www.econbiz.de/10012821530
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It is not only what you do, but why you do it : the role of attribution in employees' emotional and behavioral responses to illegitimate tasks
Wang, Zhen; Jiang, Fubin - In: Journal of vocational behavior 142 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014306191
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I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Totawar, Abhishek; Nambudiri, Ranjeet; Nath, Papri - In: International journal of applied business and economic … 14 (2016) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011547349
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How beliefs about the self influence perceptions of negative feedback and subsequent effort and learning
Zingoni, Matt; Byron, Kris - In: Organizational behavior and human decision processes : … 139 (2017), pp. 50-62
Persistent link: https://www.econbiz.de/10011686985