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Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?

Porcheddu, Daniele; Usai, Antonio; Venturi, Alberto - In: The international review of retail, distribution and … 21 (2011) 3, pp. 215-231

Persistent link: https://www.econbiz.de/10009260852

The mediating effect of mood on in-store behaviour among Muslim shoppers

Syuhaily Osman; Fon Sim Ong; Md. Nor Othman; Kok Wei Khong - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 178-197

Persistent link: https://www.econbiz.de/10010389521

In-store experimental approach to pricing and consumer behavior

Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013

Persistent link: https://www.econbiz.de/10009740372

I'll try that, too : a field experiment in retailing on the effect of variety during display promotions

Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023

The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...

Persistent link: https://www.econbiz.de/10014481041