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~subject:"Fernsehen"
~subject:"Rundfunk"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Market information"
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Fernsehen
Rundfunk
Television
467
USA
79
United States
79
Media usage
61
Mediennutzung
61
Fernsehprogramm
59
Television programme
58
television
57
Fernsehwerbung
55
Television advertising
55
Consumer behaviour
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30
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7
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Beal, Virginia
4
Evens, Tom
4
Tainsky, Scott
4
Wilbur, Kenneth C.
4
Bates, Benjamin J.
3
Bellman, Steven
3
De Marez, Lieven
3
Etayo, Cristina
3
Forrest, David
3
Holmes, Peter
3
Kruse, Jörn
3
Romaniuk, Jenni
3
Salaga, Steven
3
Schellhaaß, Horst-Manfred
3
Schreyer, Dominik
3
Schuurman, Dimitri
3
Sánchez-Tabernero, Alfonso
3
Varan, Duane
3
Waldfogel, Joel
3
Xu, Jie
3
Albarran, Alan B.
2
Anderson, Simon P.
2
Bakshi, Madhupa
2
Bayo-Moriones, Alberto
2
Breuer, Christoph
2
Brown, Allan
2
Bruni, Luigino
2
Buraimo, Babatunde
2
Calzada, Joan
2
Cave, Martin
2
Cawson, Alan
2
Chae, Suchan
2
Choi, Yung Kyun
2
Chong, Alberto
2
Dimmick, John W.
2
Dupagne, Michel
2
Erber, Georg
2
Ford, George S.
2
Frank, Björn
2
Gentzkow, Matthew Aaron
2
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5
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2
Bayerische Landeszentrale für Neue Medien
2
Deutsches Institut für Wirtschaftsforschung
2
Europarat
2
Europäische Kommission / Generaldirektion Information, Kommunikation und Kultur
2
Frankreich / Conseil supérieur de l'audiovisuel
2
Großbritannien / Office of Communications
2
Hans-Bredow-Institut
2
Unabhängige Landesanstalt für das Rundfunkwesen
2
Centre National de la Cinématographie
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Deutschland <Bundesrepublik>
1
Europarat / Audiovisuelle Informationsstelle
1
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1
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1
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Ireland / Dept. of Arts, Heritage, Gaeltacht, and the Islands
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Kanada / Task Force on the Economic Status of Canadian Television
1
Nordic Council of Ministers
1
Norway / Statistisk sentralbyrå
1
Schweden / Finansdepartementet
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Schweden / Pressutredningen '94
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Schweden / Rådet för Mångfald inom Massmedierna
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1
Schweden / Utredningen om Ägandet av Public Service-Företagen m.m.
1
Österreich
1
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The journal of media economics
30
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Journal of sports economics
11
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
JMM : the international journal on media management
7
Information economics and policy : IEP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
International journal of sport finance
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Statens offentliga utredningar : SOU
5
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of cultural economics
4
Kyklos : international review for social sciences
4
Media-Perspektiven
4
The economic journal : the journal of the Royal Economic Society
4
The economist
4
Applied economics
3
Arts and the market
3
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing communications
3
Journal of media business studies
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Report
3
Review of industrial organization : RIO
3
Technological forecasting & social change : an international journal
3
The quarterly journal of economics
3
American economic journal : a journal of the American Economic Association
2
Applied economics letters
2
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
2
Economia e politica industriale
2
Economic inquiry : journal of the Western Economic Association International
2
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Source
All
ECONIS (ZBW)
454
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1
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454
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Parents,
television
and cultural change
Hauk, Esther
;
Immordino, Giovanni
- In:
The economic journal : the journal of the Royal …
124
(
2014
)
579
,
pp. 1040-1065
Persistent link: https://www.econbiz.de/10011310041
Saved in:
3
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
4
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
5
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
6
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
7
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
8
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
9
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
10
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
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