//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehprogramm"
~subject:"Konsumentenverhalten"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Development of Digital TV in E...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehprogramm
Konsumentenverhalten
Welt
Fernsehen
1,990
Television
1,388
USA
330
Deutschland
316
Rundfunk
297
television
247
Germany
233
Broadcast
184
United States
182
Television programme
140
Rundfunkpolitik
138
Broadcasting policy
127
Theorie
126
Mediennutzung
123
Werbung
121
Media usage
120
Theory
120
Internet
114
Großbritannien
107
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
97
Advertising
96
Film industry
96
Media industries
94
Mediensektor
94
Consumer behaviour
91
EU countries
91
EU-Staaten
91
United Kingdom
89
Aufsatzsammlung
88
Wettbewerb
84
World
82
Werbewirkung
78
Competition
70
Advertising effects
64
more ...
less ...
Online availability
All
Undetermined
61
Free
47
Type of publication
All
Book / Working Paper
153
Article
141
Journal
4
Type of publication (narrower categories)
All
Article in journal
117
Aufsatz in Zeitschrift
117
Graue Literatur
44
Non-commercial literature
44
Working Paper
35
Arbeitspapier
29
Aufsatz im Buch
23
Book section
23
Hochschulschrift
14
Thesis
13
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
8
Case study
4
Fallstudie
4
Bibliografie enthalten
3
Bibliography included
3
Konferenzschrift
3
Amtliche Publikation
2
Conference paper
2
Dissertation u.a. Prüfungsschriften
2
Konferenzbeitrag
2
Advisory report
1
Bericht
1
Bibliographie
1
Conference proceedings
1
Fallstudiensammlung
1
Gutachten
1
Market information
1
Marktinformation
1
Reprint
1
Rezension
1
Statistics
1
Statistik
1
Verzeichnis
1
more ...
less ...
Language
All
English
229
German
54
French
8
Undetermined
3
Italian
2
Spanish
2
Valencian
1
Swedish
1
more ...
less ...
Author
All
Corneo, Giacomo
9
Stennek, Johan
5
Moshary, Sarah
4
Song, Jihong
4
Chadi, Adrian
3
Crawford, Gregory S.
3
Evens, Tom
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Kataria, Mitesh
3
Pérez, Levi
3
Regner, Tobias
3
Romaniuk, Jenni
3
Schellhaaß, Horst-Manfred
3
Sjurts, Insa
3
Tainsky, Scott
3
Acheson, A. L. Keith
2
Bakshi, Madhupa
2
Beal, Virginia
2
Benesch, Christine
2
Berg, Hartmut
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Christopherson, Susan
2
Comstock, George
2
Dupagne, Michel
2
Etayo, Cristina
2
Fossen, Beth L.
2
Frey, Bruno S.
2
Hafkemeyer, Lutz
2
Hartmann, Wesley R.
2
Katz, Klaus
2
Kent, Robert J.
2
Kim, Daejoong
2
Kind, Hans Jarle
2
Kruse, Jörn
2
Lee, Hyunjoo
2
Maule, Christopher J.
2
more ...
less ...
Institution
All
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
2
John and Mary R. Markle Foundation
2
Political and Economic Planning
2
UNESCO
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Bayerische Landeszentrale für Neue Medien
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
British Film Institute
1
Carnegie Commission on Educational Television
1
Centre National du Cinéma et de l'Image Animée
1
Confederation of Indian Industry
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Office of Communications
1
Independent Television Authority
1
Indian Council for Research on International Economic Relations
1
Institut für Arbeitsmarkt- und Berufsforschung
1
International Film and Television Council
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Landesanstalt für Rundfunk Nordrhein-Westfalen
1
London School of Economics and Political Science
1
National Bureau of Economic Research
1
Robert Schuman Centre for Advanced Studies
1
UNESCO / Department of Mass Communications
1
UNESCO / Division of Free Flow of Information
1
United Nations Educational, Scientific and Cultural Organisation
1
United Nations Educational, Scientific and Cultural Organization
1
United States / Congress / House / Committee on the Judiciary
1
Universität Basel / Institut für Volkswirtschaft
1
Unión de Televisiones Comerciales Asociadas
1
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
1
Vereinte Nationen / Wirtschaftskommission für Afrika
1
Zweites Deutsches Fernsehen
1
Zweites Deutsches Fernsehen <Mainz> / Ausschuss für Kultur und Wissenschaft
1
more ...
less ...
Published in...
All
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Journal of marketing communications
4
Arts and the market
3
Discussion paper / Centre for Economic Policy Research
3
International journal of sport finance
3
JMM : the international journal on media management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of media business studies
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
The economist
3
BLM-Schriftenreihe
2
CESifo working papers
2
Discussion paper series / IZA
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
IFN working paper
2
International journal of consumer studies
2
International screen industries
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of sports economics
2
Kyklos : international review for social sciences
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
P / the Rand Corporation
2
R / Rand Corporation
2
Reports and papers on mass communication
2
Sport management review
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of business & industrial marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series
2
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
2
Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
1
A Bantam book
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
more ...
less ...
Source
All
ECONIS (ZBW)
281
USB Cologne (EcoSocSci)
11
EconStor
6
Showing
1
-
10
of
298
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
3
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
5
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
6
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
7
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
8
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
9
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
10
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->