Marketing concept represents the idea that the purpose of marketing is to help an organization meet its objectives … (Darroach et al. 2004). Market orientation has been suggested as a means to implement the marketing concept (Koli and Jaworski … (1990). Reflecting the key concepts of marketing at the time, Narver and Slater (1990) suggest that market orientation …

confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …