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The impact of social media adoption on innovative SMEs' performance
Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356
Persistent link: https://www.econbiz.de/10014333539
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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Social media practices in Indonesian SMEs
Dirgiatmo, Yong; Abdullah, Zarifah; Raja Haslinda Raja … - In: International journal of business information systems : … 35 (2020) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10012312903
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms : the moderator role of social media capability
Benitez, Jose; Castillo, Ana; Llorens, Javier; Braojos, … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011813565
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The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart fashion industry
Scuotto, Veronika; Del Giudice, Manlio; Della Peruta, … - In: Technological forecasting & social change : an … 120 (2017), pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
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Follow for follow : marketing of a start-up company on Instagram
Virtanen, Henrik; Björk, Peter; Sjöström, Elin - In: Journal of small business and enterprise development 24 (2017) 3, pp. 468-484
Persistent link: https://www.econbiz.de/10011777156
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Social media adoption among small and medium-sized Greek hotels : a survey about its antecedents and its impact on performance outcomes
Spita, Maria; Peitzika, Eirini; Chatzi, Sofia - In: International journal of decision sciences, risk and … 9 (2020) 1/2, pp. 23-54
Persistent link: https://www.econbiz.de/10012507871
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Social media marketing and its influence on the performance of micro, small, and medium-sized tourism enterprises : mediation of innovation capabilities
Khaki, Aijaz Ahmad; Khan, Tawseeq Ali - In: Journal of global marketing 37 (2024) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10014515026