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Markenführung im Einzelhandel...
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Firmenimage
Corporate social responsibility
35,093
Corporate Social Responsibility
34,050
Einzelhandel
17,656
Brand management
17,496
Markenführung
17,082
Retail trade
15,055
Consumer behaviour
12,794
Konsumentenverhalten
12,698
Markenimage
7,402
Brand image
7,312
Reputation
6,008
Sustainable development
5,724
Nachhaltige Entwicklung
5,619
Markenartikel
5,553
Brand
5,532
Unternehmensethik
5,384
Business ethics
5,363
Theorie
4,939
Theory
4,865
Deutschland
4,464
Sustainability
4,272
Nachhaltigkeit
4,261
Relationship marketing
4,219
Beziehungsmarketing
4,218
Stakeholder
3,800
Germany
3,691
Welt
3,669
World
3,645
USA
3,570
United States
3,407
Corporate governance
3,363
Corporate Governance
3,323
corporate social responsibility
3,245
Unternehmenserfolg
3,065
Firm performance
3,042
Corporate reputation
2,641
Environmental management
2,612
Umweltmanagement
2,585
Social Web
2,409
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Melewar, T. C.
29
Balmer, John M. T.
23
Foroudi, Pantea
16
Bang, Nguyen
12
Harvey, William S.
12
Pérez, Andrea
11
Schaarschmidt, Mario
11
Schwaiger, Manfred
11
Tomczak, Torsten
10
Bénabou, Roland
9
Esch, Franz-Rudolf
9
Ordoñez, Guillermo
9
Swoboda, Bernhard
9
Wiedmann, Klaus-Peter
9
Rodríguez del Bosque, Ignacio A.
8
Tirole, Jean
8
Gupta, Suraksha
7
Helm, Sabrina
7
Hirsch, Peter B.
7
Iglesias, Oriol
7
Otubanjo, Olutayo
7
Sen, Sankar
7
Ternès, Anabel
7
Walsh, Gianfranco
7
Atkeson, Andrew
6
Balmer, John M.T.
6
Barnett, Michael L.
6
Dennis, Charles
6
Foroudi, Mohammad Mahdi
6
Gatzert, Nadine
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Hellwig, Christian
6
Ivens, Stefan
6
Kitchen, Philip J.
6
Miao, Yali
6
Peitz, Martin
6
Podnar, Klement
6
Schultz, Majken
6
Sharifah Faridah Syed Alwi
6
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Universität Hannover / Institut für Marketing & Management
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CESifo Area Conference on Industrial Organisation <2004, München>
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Chartered Institute of Marketing
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Conference on Digital Transformation in Business <2019, Istanbul>
1
Erasmus Research Institute of Management
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
Ludwig-Maximilians-Universität München
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Tectum Verlag
1
Universität Mannheim
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Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Corporate reputation review : an international journal
93
Journal of business ethics : JOBE
66
Journal of business research : JBR
58
The journal of brand management : an international journal
49
Journal of retailing and consumer services
32
SpringerLink / Bücher
29
Corporate communications : an international journal
28
Corporate reputation review
23
Corporate social responsibility and environmental management
23
The journal of product & brand management
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
15
Journal of marketing communications
15
International studies of management and organization
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Marketing intelligence & planning
14
Cogent business & management
13
International journal of hospitality management
12
Journal of business strategy
12
Journal of business ethics : JBE
11
Business & society
10
European management journal
10
Global aspects of reputation and strategic management
9
International journal of business communication : IJBC ; a publication of the Association of Business Communication
9
International journal of retail & distribution management
9
Journal of strategic marketing
9
Business horizons
8
Business research quarterly : BRQ
8
Management decision : MD
8
NBER Working Paper
8
NBER working paper series
8
The Oxford handbook of corporate reputation
8
Administrative Sciences : open access journal
7
Corporate brand and corporate reputation
7
Economic research
7
Finance research letters
7
Gabler Edition Wissenschaft
7
International journal of contemporary hospitality management
7
International journal of industrial organization
7
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ECONIS (ZBW)
2,622
EconStor
9
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Saved in:
2
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
Saved in:
3
Building store brands using store image differentiation
Saraswat, Amit
;
Mammen, Toby
;
Aagja, Jayesh P.
;
Tewari, …
- In:
Journal of Indian business research
2
(
2010
)
3
,
pp. 166-180
Persistent link: https://www.econbiz.de/10008670023
Saved in:
4
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
5
Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula
;
Toni, Deonir de
;
Milan, Gabriel …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
Saved in:
6
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
7
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
8
The improatance of store image and retail service quality in private brand image-building
Alić, Adi
;
Agić, Emir
;
Činjarević, Merima
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10011802899
Saved in:
9
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
10
Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla
;
Cacho-Elizondo, Silvia
;
Pettersen, …
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
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