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Firmenimage
Consumer behaviour
48
Konsumentenverhalten
47
Brand management
42
Markenführung
42
Brand image
31
Relationship marketing
31
Beziehungsmarketing
30
Markenimage
29
Marketing
22
Marketing management
21
Marketingmanagement
20
Corporate reputation
18
Brand
16
Customer satisfaction
16
Markenartikel
16
Kundenzufriedenheit
14
Market segmentation
12
China
11
Social Web
11
Social web
11
Einzelhandel
10
Marktsegmentierung
10
Taiwan
10
United Kingdom
10
Online-Marketing
9
Public relations
9
Retail trade
9
Großbritannien
8
Higher education institution
8
Hochschule
8
Innovation
8
Internet marketing
8
Strategic management
8
Strategisches Management
8
Öffentlichkeitsarbeit
8
Arbeitsverhalten
7
Brand loyalty
7
Confidence
7
Gerechtigkeit
7
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Undetermined
12
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Article
15
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2
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17
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17
Collection of articles of several authors
2
Sammelwerk
2
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English
17
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All
Bang, Nguyen
17
Melewar, T. C.
13
Sharifah Faridah Syed Alwi
5
Dennis, Charles
4
Foroudi, Pantea
4
Navare, Jyoti
4
Chen, Chen-Chu Matilda
2
Foroudi, Mohammad Mahdi
2
Han, Sung Ho
2
Ageeva, Elena
1
Ali, Sulaiman Muhammad
1
Bodoh, Jim
1
Chen, Chen-Chu
1
Chen, Cheng-Hao Steve
1
Dinnie, Keith
1
Gupta, Suraksha
1
Hemsley-Brown, Jane
1
Japutra, Arnold
1
Kitchen, Philip J.
1
Lee, Timothy J.
1
Palazzo, Maria
1
Tran, Mai An
1
Willi, Christine Hallier
1
Wilson, Elizabeth J.
1
Yu, Xiaoyu
1
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International studies of management and organization
5
Qualitative market research : an international journal
4
Journal of marketing communications
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
The marketing review
1
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ECONIS (ZBW)
17
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1
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
2
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
3
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
4
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
5
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
6
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
7
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
8
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
9
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
10
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
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