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Firmenimage
Consumer behaviour
32
Marketing management
32
Marketingmanagement
31
Konsumentenverhalten
29
Marketing
26
Brand management
23
Markenführung
22
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19
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13
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12
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6
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Kitchen, Philip J.
9
Foroudi, Pantea
3
Foroudi, Mohammad Mahdi
2
Kitchen, Philip
2
Melewar, T. C.
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Balmer, John M.T.
1
Bang, Nguyen
1
Confetto, Maria Giovanna
1
Dean, Dianne
1
Dinnie, Keith
1
Gupta, Suraksha
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Hafeez, Khalid
1
Harvey, William S.
1
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1
Knight, Eric
1
Nazarian, Alireza
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Nelson, Richard Alan
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Pantano, Eleonora
1
Priporas, Costas
1
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Shaalan, Ahmed S.
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Siano, Alfonso
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European journal of marketing : EJM
2
Journal of business research : JBR
2
Qualitative market research : an international journal
2
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
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ECONIS (ZBW)
12
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1
Corporate communication : reputation in action
Watson, Tom
;
Kitchen, Philip J.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 121-140)
.
2008
Persistent link: https://www.econbiz.de/10003690670
Saved in:
2
Financial resources and corporate reputation : toward common management principles for managing corporate reputation
Siano, Alfonso
;
Kitchen, Philip J.
;
Confetto, Maria Giovanna
- In:
Corporate communications : an international journal
15
(
2010
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10003943662
Saved in:
3
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
7
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
8
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
9
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
10
Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria
- In:
International journal of business communication : IJBC …
51
(
2014
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
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