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Enhancing value co-creation in professional service projects : the roles of professionals, clients and their effective

Chih, Ying-Yi; Zwikael, Ofer; Restubog, Simon Lloyd D. - In: International journal of project management : the … 37 (2019) 5, pp. 599-615

Persistent link: https://www.econbiz.de/10012051709

A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States

Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159

Persistent link: https://www.econbiz.de/10011343381

Motivating customers to adhere to expert advice in professional services : a medical service context

Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58

Persistent link: https://www.econbiz.de/10010483440

Die Bestimmung eines Dienstleistungsurteils als Voraussetzung für ein erfolgreiches Dienstleistungsmarketing

Göbl, Martin - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001754354

Factors that influence the marketing of professional services

Enerson, Meg; Mason, Roger B.; Corbishley, Karen M. - In: Investment management and financial innovations 13 (2016) 3, pp. 118-130

Persistent link: https://www.econbiz.de/10011666659

Applying complexity theory to deepen service dominant logic : configural analysis of customer experience-and-outcome assessments of professional services for personal transformatio...

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Advancing Innovation in Professional Service Firms : Insights from the Service-Dominant Logic

Breidbach, Christoph; Smith, Peter; Callagher, Lisa J - 2015

Innovation is of continuing interest to professional service firms (PSFs) and the scholars who study them. Nevertheless, innovation in PSFs remains underresearched within the wider canon of literature on service innovation, and existing studies typically take a firm-centric perspective on...

Persistent link: https://www.econbiz.de/10014131770

Wissensmarketing : strategische Entscheidungsoptionen für Anbieter von Wissen

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B2B content marketing for professional services : in-person versus digital contacts

Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168

Persistent link: https://www.econbiz.de/10012107704

Low Budget Werbe-1x1 für Finanzdienstleister, Versicherungsmakler und Vermögensberater

Gmeiner, Alois - 2014

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