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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li; Ku, Hsiao-Hsuan - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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Factors influencing college students' choice of a charity sport event
Won, Doyeon; Park, Meungguk; Lee, Young-Joo - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010406127
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund; Hair, Michael - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
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The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex; Cardinali, Silvio - In: Journal of philanthropy and marketing 28 (2023) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10014318444