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The application of information values and construal level theory for examining low cost carrier advertisements

Tan, Wee Kheng; Wang, Wei-Jie - In: Journal of air transport management 90 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012421005

Disproportionate redemption discounting : mental accounting of discounted credit

Cheng, Andong; Baskin, Ernest - In: Journal of business research : JBR 128 (2021), pp. 156-163

Persistent link: https://www.econbiz.de/10012494449

Consumer reactance to promotional favors

Bertini, Marco; Aydinli, Aylin - In: Journal of retailing 96 (2020) 4, pp. 578-589

Persistent link: https://www.econbiz.de/10012495496

Operationalizing dynamic pricing models : bayesian demand forecasting and customer choice modeling for low cost carriers

Christ, Steffen - 2011 - 1. ed.

Persistent link: https://www.econbiz.de/10008822022

The influence of sharing versus self-use on the preference for different types of promotional offers

Yu, Annie Pei-I; Chuang, Shih-Chieh; Cheng, Yin-Hui; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238338

Behavioral anomalies in consumer wait-or-buy decisions and their implications for markdown management

Baucells, Manel; Osadchiy, Nikolay; Ovchinnikov, Anton - In: Operations research 65 (2017) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10011673138

Pricing with prescheduled sales

Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 999-1014

Persistent link: https://www.econbiz.de/10011791437

Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations

Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10014547383

Operationalizing Dynamic Pricing Models : Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers

Christ, Steffen - 2011

Dynamic Pricing of services has become the norm for many young service industries - especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent...

Persistent link: https://www.econbiz.de/10014425365

Cloak or flaunt? : the fashion dilemma

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627