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~subject:"Germany"
~subject:"Theorie"
~subject:"Werbung"
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Theorie
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79,057
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9,639
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9,376
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9,375
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3,749
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3,569
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Huber, Frank
60
Bauer, Hans H.
57
Gierl, Heribert
40
Wiedmann, Klaus-Peter
32
Anderson, Simon P.
29
Spiller, Achim
29
Gröppel-Klein, Andrea
27
Hruschka, Harald
27
Gerpott, Torsten J.
26
Sattler, Henrik
26
Grunert, Klaus G.
25
Herrmann, Andreas
25
Janssen, Maarten C. W.
25
Mullainathan, Sendhil
25
Kerschbamer, Rudolf
23
Peitz, Martin
23
Swoboda, Bernhard
23
Diehl, Sandra
22
Hildebrandt, Lutz
22
Inderst, Roman
22
Diller, Hermann
21
Riphahn, Regina T.
21
Eisend, Martin
20
Esch, Franz-Rudolf
20
Helm, Roland
20
Scherhorn, Gerhard
20
Sheth, Jagdish N.
20
Siedler, Thomas
20
Sutter, Matthias
20
Fishman, Arthur
19
Postlewaite, Andrew
19
Roosen, Jutta
19
Septianto, Felix
19
Blundell, Richard W.
18
Moraga-González, José Luis
18
Weinberg, Peter
18
Decker, Reinhold
17
Falk, Armin
17
Franses, Philip Hans
17
Herweg, Fabian
17
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National Bureau of Economic Research
116
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55
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25
Verlag Dr. Kovač
12
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
American Marketing Association
10
Deutscher Dialogmarketing Verband
9
Fördergesellschaft Marketing an der Universität Augsburg
9
INSEAD
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Bertelsmann Stiftung
8
European University Institute / Department of Economics
8
Friedrich-Schiller-Universität Jena
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Books on Demand GmbH <Norderstedt>
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SOEP-IS Group
7
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Axel Springer AG
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Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
Technische Universität Braunschweig
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Tectum Verlag
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Center of Market Oriented Product and Production Management
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Christian-Albrechts-Universität zu Kiel
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4
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4
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4
Shaker Verlag
4
Zentrum für Empirische Forschung
4
Axel Springer AG / Marketing Anzeigen
3
Bund-Länder-Kommission für Bildungsplanung und Forschungsförderung
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Journal of business research : JBR
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SpringerLink / Bücher
162
International journal of advertising : the review of marketing communications
122
NBER working paper series
114
Working paper / National Bureau of Economic Research, Inc.
109
Journal of retailing and consumer services
106
NBER Working Paper
100
Journal of marketing communications
97
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Discussion paper / Centre for Economic Policy Research
89
Europäische Hochschulschriften / 5
85
Gabler Edition Wissenschaft
85
Journal of advertising research
78
International journal of advertising : the quarterly review of marketing communications
74
International journal of industrial organization
67
Economics letters
65
CESifo working papers
64
European journal of operational research : EJOR
64
Journal of economic psychology : research in economic psychology and behavioral economics
64
Psychology & marketing
62
Journal of economic behavior & organization : JEBO
59
Discussion paper series / IZA
54
Journal of advertising
52
Marketing : ZFP ; journal of research and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Research
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of promotion management : JPM
49
Journal of promotion management : innovations in planning and applied research
49
International journal of consumer studies
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Discussion paper
45
Journal of marketing research : JMR
45
Marketing letters : a journal of research in marketing
43
Springer eBook Collection / Business and Economics
43
The American economic review
43
Discussion paper / Tinbergen Institute
42
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
42
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Source
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ECONIS (ZBW)
16,309
EconStor
170
USB Cologne (EcoSocSci)
98
RePEc
10
BASE
2
OLC EcoSci
1
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61
Modest, modern and diverse : a review of marketing communication visuals of Islamic
fashion
brands
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
Saved in:
62
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
Saved in:
63
Closing the loop : intentional
fashion
design defined by recycling technologies
Niinimäki, Kirsi
;
Karell, Essi
- In:
Technology-driven sustainability : innovation in the …
,
(pp. 7-25)
.
2020
Persistent link: https://www.econbiz.de/10012104414
Saved in:
64
The
fashion
engagement grid : understanding men's responses to
fashion
advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
65
The visual presentation of beauty in transnational
fashion
magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
66
Fake remake : the role of the luxury
fashion
market in driving sustainable
fashion
practices
Finn, Angela
;
Fraser, Kim
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 28-42)
.
2015
Persistent link: https://www.econbiz.de/10010465449
Saved in:
67
Muslim millennials' attitudes towards
fashion
advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
68
Improving sustainable
fashion
marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz
;
Paillard-Bardey, Aurore C.
;
Schat, Anke
- In:
International journal of market research
62
(
2020
)
2
,
pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Saved in:
69
Exploring advertising equity in
fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
70
The corset and the mirror :
fashion
and domesticity in Swedish advertisements and
fashion
magazines, 1870-1914
Runefelt, Leif
- In:
History of retailing and consumption
5
(
2019
)
2
,
pp. 169-193
Persistent link: https://www.econbiz.de/10012171334
Saved in:
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