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Excellent products or servitisation? : analysing retailers' preference before and after a loyalty programme
Vila-Lopez, Natalia; Kuster-Boluda, Ines - In: Total quality management & business excellence : an … 28 (2017) 12, pp. 1378-1392
Persistent link: https://www.econbiz.de/10011781629
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Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede; Stöttinger, Barbara - In: European journal of international management : EJIM 9 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011551274
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Consumer culture at individual level : proposing a two-stepped model, comparing Iran and Germany
Bathaee, Atieh - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 311-338
Persistent link: https://www.econbiz.de/10010408197
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Culture's consequences for purchasing : comparing purchasing job ad requirements from different European countries with cultural models
Stek, Klaas; Zunk, Bernd Markus; Koch, Volker; Schiele, … - In: International journal of procurement management 15 (2022) 3, pp. 305-339
Persistent link: https://www.econbiz.de/10013257033
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Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
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National identifications as determinanats of the reception of country-of-origin sensitive advertising : the case of German-Turkish consumers
Gerpott, Torsten J.; Bicak, Ilknur - In: Review of international business and strategy 26 (2016) 1, pp. 137-162
Persistent link: https://www.econbiz.de/10011575154
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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738