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Measuring credibility perceptions in CSR communication : a scale development to test readers' perceived credibility of CSR reports
Lock, Irina; Seele, Peter - In: Management communication quarterly : an international … 31 (2017) 4, pp. 584-613
Persistent link: https://www.econbiz.de/10011741079
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Corporate social responsibility authenticity from the perspective of restaurant consumers
Kim, Min-Seong; Stepchenkova, Svetlana - In: The service industries journal 40 (2020) 15/16, pp. 1140-1166
Persistent link: https://www.econbiz.de/10012403820
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An investigation of consumer evaluation of authenticity of their company's CSR engagement
Fatma, Mobin; Khan, Imran - In: Total quality management & business excellence 33 (2022) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10012821355
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The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship
Walker, Matthew; Kent, Aubrey - In: Journal of business ethics : JOBE 116 (2013) 2, pp. 341-353
Persistent link: https://www.econbiz.de/10010199426
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Creating consumer confidence in CSR communications
Berens, Guido A. J. M.; Popma, Wybe T. - In: Communicating corporate social responsibility : …, (pp. 383-403). 2014
Persistent link: https://www.econbiz.de/10010346506
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Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf (ed.); Muster, Viola (ed.) - 2014
Persistent link: https://www.econbiz.de/10010480254
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Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed; Obeidat, Zaid Mohammad Ibrahim; … - In: Journal of marketing communications 27 (2021) 5, pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
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Authenticity as a corporate social responsibility platform for building customer loyalty
Sri Gunawan; Sri Yunan Budiarsi; Sri Hartini - In: Cogent business & management 7 (2020) 1, pp. 1-18
research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer … Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was … not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship …
Persistent link: https://www.econbiz.de/10012627633
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Is current way of promoting sustainability, sustainable?
ShabbirHusain, R. V.; Varshney, Sanjeev - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 84-113
Persistent link: https://www.econbiz.de/10012200000
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Corporate Social Responsibility : Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen
Hai Van Duong Dinh - 2011
Unternehmen werden zunehmend den Erwartungen der Gesellschaft gerecht und engagieren sich proaktiv für soziale Belange (Corporate Social Responsibility: CSR). Über die Determinanten der Wahrnehmung sowie der Wirkungsprozesse und Konsequenzen eines solchen Engagements auf Seiten der Konsumenten...
Persistent link: https://www.econbiz.de/10014425082