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~subject:"Global identity"
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Global identity
Brand management
56
Markenführung
55
Consumer behaviour
50
International marketing
50
Internationales Marketing
50
Konsumentenverhalten
48
Brand image
36
Markenimage
36
Global brands
33
Globalization
31
global brands
31
Globalisierung
29
Brand
21
Markenartikel
21
Cultural identity
15
Kulturelle Identität
15
Welt
15
World
15
Personality psychology
14
Persönlichkeitspsychologie
14
National culture
12
Nationalkultur
12
China
11
Emerging economies
10
Schwellenländer
10
global identity
10
Corporate Social Responsibility
9
Multinationales Unternehmen
9
Transnational corporation
9
Local identity
8
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
6
Corporate culture
6
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English
16
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Bartikowski, Boris
2
Magnusson, Peter
2
Walsh, Gianfranco
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Akram, Muhammad Shakaib
1
Cadin, Loic
1
Carbone, Valentina
1
Choo, Ho Jung
1
Coulter, Robin A.
1
Curran, Kathleen A.
1
Ewing, Douglas
1
Feng, Jing Betty
1
Festing, Marion
1
Goraya, M. Awais Shakir
1
He, Jiaxun
1
Heingraj, Sasawan
1
Hong, JungHwa
1
Hudson, Sarah
1
Lal, Banita
1
Laroche, Michel
1
Lee, Ha Kyung
1
Leon, Emmanuelle
1
Liu, Leigh Anne
1
Liu, Steven Y. H.
1
Ma, Jieqiong
1
Makri, Aikaterini
1
Malhotra, Neeru
1
Malik, Aneela
1
Michelotti, Marco
1
Muratbekova-Touron, Maral
1
Papadas, Karolos
1
Puncheva-Michelotti, Petya
1
Quaye, Emmanuel Silva
1
Schlegelmilch, Bodo B.
1
Schworm, Stephanie K.
1
Shareef, Mahmud Akhter
1
Strizhakova, Yuliya
1
Teng, Lefa
1
Wang, Cheng Lu
1
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Journal of business research : JBR
6
International marketing review
3
Advances in global leadership
1
Asia Pacific journal of marketing and logistics
1
European management journal
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of global marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
15
RePEc
1
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1
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
3
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
4
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
Saved in:
5
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
6
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
7
Global social networking sites and global identity : a three-country study
Makri, Aikaterini
;
Papadas, Karolos
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 482-492
Persistent link: https://www.econbiz.de/10012544864
Saved in:
8
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
9
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
10
Global identity tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
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