Narrow search
Showing 1 - 10 of 17
Cover Image
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
Cover Image
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009241426
Cover Image
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Cover Image
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark; Laroche, Michel; Hallab, Ranim - In: Journal of business research : JBR 66 (2013) 8, pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Cover Image
Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel; Park, Seong-yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Cover Image
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Cover Image
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo; … - In: Journal of business research : JBR 67 (2014) 3, pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Cover Image
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Cover Image
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Cover Image
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261