Narrow search
Showing 1 - 10 of 11
Cover Image
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Cover Image
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Cover Image
Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
Cover Image
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Cover Image
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Cover Image
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard; Hirschmann, Johannes - In: Journal of international marketing 24 (2016) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Cover Image
Do ethnocentric consumers really buy local products?
Yildiz, Hélène; Heitz-Spahn, Sandrine; Belaud, Lydie - In: Journal of retailing and consumer services 43 (2018), pp. 139-148
Persistent link: https://www.econbiz.de/10011883184
Cover Image
Rethinking ethnocentrism in international business research
Michailova, Snejina; Piekkari, Rebecca; Storgaard, Marianne - In: Global strategy journal : GSJ 7 (2017) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10011804241
Cover Image
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres; Cervera-Taulet, Amparo - In: Cross cultural & strategic management 30 (2023) 2, pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Cover Image
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.; Bizarrias, Flávio Santino; … - In: Journal of international consumer marketing 35 (2023) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10014321486