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Nations as brands : cinema's place in the branding role
Gupta, Shashwat; Foroudi, Mohammad Mahdi; Väätänen, Juha - In: Journal of business research : JBR 116 (2020), pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto; Firat, A. Fuat - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
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Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres; Cervera-Taulet, Amparo - In: Cross cultural & strategic management 30 (2023) 2, pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130