//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Globalization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising in the world of so...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Globalization
Consumer behaviour
66
Konsumentenverhalten
66
Cultural identity
18
Kulturelle Identität
18
Online retailing
18
Online-Handel
18
Globalisierung
17
China
13
International marketing
13
Internationales Marketing
13
Welt
12
World
12
Culture
11
Ethnic group
11
Ethnische Gruppe
11
Internet marketing
11
Online-Marketing
11
Website
11
Canada
10
Kanada
10
Brand management
9
Markenführung
9
Dienstleistungsqualität
8
Emotion
8
Markenartikel
8
Service quality
8
USA
8
United States
8
Brand
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Social integration
7
Soziale Integration
7
Beziehungsmarketing
6
Materialism
6
Relationship marketing
6
Sharing economy
6
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
Language
All
English
17
Undetermined
3
Author
All
Laroche, Michel
20
Cleveland, Mark
12
Papadopoulos, Nicolas G.
4
Takahashi, Ikuo
3
Erdoğan, Seçil
2
Hallab, Ranim
2
Teng, Lefa
2
Papadopoulos, Nicolas
1
Park, Seong-yeon
1
Rojas-Méndez, José I.
1
Sobol, Kamila
1
more ...
less ...
Published in...
All
Journal of business research : JBR
14
Journal of Business Research
3
International marketing review
2
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
17
RePEc
3
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
Saved in:
2
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
3
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
4
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
5
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
6
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
7
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
8
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
9
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
10
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->