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~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
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Großbritannien
Konsumentenverhalten
Fernsehen
1,990
Television
1,388
USA
330
Deutschland
316
Rundfunk
297
television
247
Germany
233
Broadcast
184
United States
182
Fernsehprogramm
161
Television programme
140
Rundfunkpolitik
138
Broadcasting policy
127
Theorie
126
Mediennutzung
123
Werbung
121
Media usage
120
Theory
120
Internet
114
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
97
Advertising
96
Film industry
96
Media industries
94
Mediensektor
94
Consumer behaviour
91
EU countries
91
EU-Staaten
91
United Kingdom
89
Aufsatzsammlung
88
Welt
84
Wettbewerb
84
World
82
Werbewirkung
78
Competition
70
Advertising effects
64
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94
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86
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3
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Aufsatz in Zeitschrift
81
Graue Literatur
19
Non-commercial literature
19
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12
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12
Working Paper
12
Arbeitspapier
10
Hochschulschrift
4
Amtsdruckschrift
3
Collection of articles of several authors
3
Government document
3
Sammelwerk
3
Statistics
3
Statistik
3
Bibliografie enthalten
2
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2
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2
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2
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2
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1
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1
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Gutachten
1
Market information
1
Marktinformation
1
Mehrbändiges Werk
1
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English
153
German
14
Undetermined
13
French
5
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1
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Moshary, Sarah
4
Song, Jihong
4
Collins, Richard
3
Gunter, Barrie
3
Humphreys, Brad R.
3
Bakshi, Madhupa
2
Benesch, Christine
2
Briggs, Asa
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Elbing, Sabine
2
Fossen, Beth L.
2
Frey, Bruno S.
2
Garnham, Nicholas
2
Holznagel, Bernd
2
Locksley, Gareth
2
MacAleer, Jill L.
2
Mishra, Prashant
2
Okuyama, Naoko
2
Paulu, Burton
2
Pérez, Levi
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Shrum, L. J.
2
Stutzer, Alois
2
Uhl, Matthias W.
2
Wilbur, Kenneth C.
2
Abō, Tetsuo
1
Adair, Daryl
1
Ahn, Dohyun
1
Alberstat, Philip
1
Allan, Grant
1
Aparicio Fenoll, Ainoa
1
Arbore, Alessandro
1
Arroyo-Cañada, Francisco-Javier
1
Assem, Martijn J. van den
1
Azuelos, Martine
1
Baimbridge, Mark
1
Bakewell, Oliver
1
Bakker, Gerben
1
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Großbritannien / Office of Communications
3
Bayerische Landeszentrale für Neue Medien
1
British Broadcasting Corporation
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Direktorenkonferenz der Landesmedienanstalten
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Great Britain / Commission on Industrial Relations
1
Great Britain / Interim Action Committee on the Film Industry
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Department of Trade and Industry
1
Indian Council for Research on International Economic Relations
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
London School of Economics and Political Science
1
National Bureau of Economic Research
1
Universität Duisburg <1980-2002>
1
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Published in...
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Journal of sports economics
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
The economic journal : the journal of the Royal Economic Society
3
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport management review
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of media economics
2
A blueprint book
1
Acamedia research monograph
1
Annals of the Institute of Social Science
1
Applied economics letters
1
Arts and the market
1
Asian economic journal : journal of the East Asian Economic Association
1
BLM-Schriftenreihe
1
Business history review
1
Cmnd.
1
Die Ökonomie des Sports in den Medien
1
EUI working paper / MWP
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic history working papers / LSE, Economic History Department
1
Economy and society
1
Electronic markets : the international journal on networked business
1
Environment & planning
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Fundamentals of marketing research ; Vol. 3
1
Göteborgsstudier i journalistik och masskommunikation
1
Hobart paper
1
Information economics and policy : IEP
1
Innovation in local economies : Germany in comparative context
1
International business and economics research journal
1
International journal of Indian culture and business management
1
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Source
All
ECONIS (ZBW)
155
USB Cologne (EcoSocSci)
26
EconStor
2
Showing
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183
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date (oldest first)
1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
3
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
8
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
9
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
10
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
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