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Advertising research : markets, methods and knowing consumers
MacRury, Iain - In: The advertising handbook, (pp. 46-73). 2009
Persistent link: https://www.econbiz.de/10003851901
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Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
McLeod, Charlotte; O'Donohoe, Spephanie; Townley, Barbara - In: British journal of management : BJM 22 (2011) 1, pp. 114-131
Persistent link: https://www.econbiz.de/10008909025
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When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.; Koslow, Scott - In: Current insights and future trends : [extended versions …, (pp. 365-377). 2012
Persistent link: https://www.econbiz.de/10009748085
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Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria; Jørgensen, Poul Erik Flyvholm - In: Journal of business communication : JBC 47 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003970375
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Advertising agency-client relations : a strategic perspective
Michell, Paul - 1988
Persistent link: https://www.econbiz.de/10000742446
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan - In: Trademarks, brands, and competitiveness, (pp. 165-193). 2010
Persistent link: https://www.econbiz.de/10003972916
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Comparative management practices in international advertising agencies in the United Kingdom, Thailand and the United States
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: Remaking management : between global and local, (pp. 380-403). 2008
Persistent link: https://www.econbiz.de/10003691110
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan - In: Trademarks, brands, and competitiveness, (pp. 165-193). 2013
Persistent link: https://www.econbiz.de/10009758697
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The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach - In: Management international review : mir ; journal of … 41 (2001) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10001558164