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~subject:"Großbritannien"
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Großbritannien
Consumer behaviour
38
Konsumentenverhalten
37
Brand image
18
Brand management
16
Markenführung
16
Internet marketing
15
Markenimage
15
Online-Marketing
15
Social Web
11
Social web
11
Beziehungsmarketing
9
Relationship marketing
9
United Kingdom
8
Brand
7
Luxury goods
7
Luxusgüter
7
Markenartikel
7
Advertising effects
5
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Advertising
4
Brand loyalty
4
Cluster analysis
4
Emotion
4
Ethics
4
Internet
4
Measurement
4
Messung
4
Mobile Anwendung
4
Mobile application
4
Werbung
4
B-to-B-Marketing
3
Brand awareness
3
Business-to-business marketing
3
Clusteranalyse
3
Comparison
3
Ethik
3
Internet users
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Article
8
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English
8
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Michaelidou, Nina
7
Christodoulides, George
3
Dibb, Sally
2
Siamagka, Nikoletta Theofania
2
Ali, Haider
1
Argyriou, Evmorfia
1
Dawes, John
1
Hassan, Louise M.
1
Micevski, Milena
1
Pare, Vipul
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European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
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ECONIS (ZBW)
8
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1
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
2
The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Michaelidou, Nina
;
Dibb, Sally
;
Ali, Haider
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10003792453
Saved in:
3
Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina
;
Dibb, Sally
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
Saved in:
4
Modeling the factors affecting rural consumers’ purchase of organic and free-range produce : a case study of consumers’ from the Island of Arran in Scotland, UK
Michaelidou, Nina
;
Hassan, Louise M.
- In:
Food policy : economics planning and politics of food …
35
(
2010
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10003978521
Saved in:
5
Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George
;
Michaelidou, Nina
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10008841663
Saved in:
6
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
7
Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina
;
Micevski, Milena
;
Siamagka, …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
Saved in:
8
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
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