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Ethnocentrism, country of origin, and brand perception in a special context
Koubaa, Yamen - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 232-248
Persistent link: https://www.econbiz.de/10003833855
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Purchase behavior in favor of domestic products in the West Balkans
Dmitrovič, Tanja; Vida, Irena; Reardon, James - In: International business review : the official journal of … 18 (2009) 5, pp. 523-535
Persistent link: https://www.econbiz.de/10003886356
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National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.; Nebenzahl, Israel D. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003467953
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The underlying social identities of a nation's brand
Lee, Richard; Klobas, Jane; Tezinde, Tito; Murphy, Jamie - In: International marketing review 27 (2010) 4, pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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The role of product nationality in purchase behavior
Dmitrovič, Tanja; Vida, Irena - In: Economic research 22 (2009) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10003938160
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Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.; Stanaland, Andrea J. S.; Williams, Jerome D. - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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Experiences of brands and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Australasian marketing journal 18 (2010) 4, pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan; Mai, Robert; Smirnova, Maria - In: Journal of marketing theory and practice 19 (2011) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10008989384