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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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Internalizing the brand? : identity regulation and resistance at Aqua-Tilt
Russell, Stephanie - In: Branded lives : the production and consumption of …, (pp. 90-107). 2011
Persistent link: https://www.econbiz.de/10009384359
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Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman; Li, Huaibin - In: The journal of product & brand management 24 (2015) 4, pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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A holistic approach to investigate consumer's attitude toward foreign products : role of country personality, self-congruity, product image and ethnocentrism
Aktan, Murat; Anjam, Mahwish - In: Journal of international consumer marketing 34 (2022) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10013167317
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Antecedents of nation brand personality
Song, Young-a; Sung, Yongjun - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
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Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.; Kvasova, Olga; Christodoulides, Paul - In: Journal of international marketing 27 (2019) 2, pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998