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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
National culture
3,595
Nationalkultur
3,409
Kulturelle Identität
794
Cultural identity
779
Welt
570
World
570
Consumer behaviour
544
Konsumentenverhalten
541
Corporate culture
472
Unternehmenskultur
471
Interkulturelles Management
456
Cross-cultural management
439
China
400
Culture
382
Kultur
348
Comparison
344
Vergleich
344
national culture
312
USA
282
United States
259
Multinationales Unternehmen
257
Transnational corporation
250
Social values
212
Soziale Werte
212
Deutschland
211
Germany
190
Globalisierung
162
Globalization
159
Führungsstil
143
EU countries
142
EU-Staaten
142
Leadership style
142
Internationales Marketing
127
International marketing
122
Designation of origin
121
India
120
Indien
118
Führungskräfte
107
Managers
107
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Undetermined
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14
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Article
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Aufsatz in Zeitschrift
106
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4
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Graue Literatur
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Non-commercial literature
4
Hochschulschrift
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English
116
German
3
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2
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Lee, Richard
3
Stepchenkova, Svetlana
3
Vida, Irena
3
Aashish, Kumar
2
Areiza-Padilla, Jose Andres
2
Aronczyk, Melissa
2
Asmat Nizam Abdul Talib
2
Balabanis, George
2
Davoine, Eric
2
De Nisco, Alessandro
2
Dmitrovič, Tanja
2
Farhangmehr, Minoo
2
Gavish, Yossi
2
Karoui, Sedki
2
Mainolfi, Giada
2
Mishra, Sita
2
Nobre, Helena
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Shichkova, Elena
2
Shoham, Aviv
2
Sousa, Ana
2
Su, Lijuan
2
Tsai, Wanhsiu Sunny
2
Tscheulin, Dieter K.
2
Zdravković, Stefan
2
Abdul-Latif, Samshul-Amry
1
Aguilar-Rodríguez, Iliana E.
1
Ahmad, Muhammad Salman
1
Ahmed, Zafar U.
1
Akdogan, M. Sukru
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
Aldabbas, Hazem
1
Alonso, Abel Duarte
1
Arias-Bolzmann, Leopoldo G.
1
Arora, Vibha
1
Arslanagic-Kalajdzic, Maja
1
Balaid, Samy
1
Bamfo, Bylon Abeeku
1
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Springer Fachmedien Wiesbaden
1
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Journal of international consumer marketing
10
Journal of global marketing
8
Asia Pacific journal of marketing and logistics
5
International journal of emerging markets
4
Journal of business research : JBR
4
Journal of retailing and consumer services
4
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International marketing review
3
Australasian marketing journal
2
Freiburger betriebswirtschaftliche Diskussionsbeiträge
2
International journal of retail & distribution management
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of international marketing
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of consumer marketing
2
The journal of product & brand management
2
American journal of business : applying research to practice ; AJB
1
Asian dimensions of services marketing
1
Biblioteka Dissertatio
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Central European business review : CEBR
1
Cogent business & management
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
Cross cultural & strategic management
1
DUV / Wirtschaftswissenschaft
1
Economic analysis : EA
1
Economic research
1
Emerging markets journal : Emaj
1
EuroMed journal of business
1
European management journal
1
European research on management and business economics
1
Global journal of business research : GJBR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
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ECONIS (ZBW)
121
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1
Ethnocentrism, country of origin, and brand perception in a special context
Koubaa, Yamen
- In:
International journal of business and emerging markets …
1
(
2008/09
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10003833855
Saved in:
2
Purchase behavior in favor of domestic products in the West Balkans
Dmitrovič, Tanja
;
Vida, Irena
;
Reardon, James
- In:
International business review : the official journal of …
18
(
2009
)
5
,
pp. 523-535
Persistent link: https://www.econbiz.de/10003886356
Saved in:
3
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
Saved in:
4
The role of product nationality in purchase behavior
Dmitrovič, Tanja
;
Vida, Irena
- In:
Economic research
22
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003938160
Saved in:
5
Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.
;
Stanaland, Andrea J. S.
;
Williams, Jerome D.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
Saved in:
6
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
7
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
Saved in:
8
Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an
;
Phau, Ian
;
Lin, Chad
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
Saved in:
9
Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan
;
Mai, Robert
;
Smirnova, Maria
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
Saved in:
10
Exploring the animosity domain and the role of affect in a cross-national context
Nes, Erik B.
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
21
(
2012
)
5
,
pp. 751-765
Persistent link: https://www.econbiz.de/10009578074
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