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Guercini, Simone
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
11
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1
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009758861
Saved in:
2
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
Saved in:
3
Interaction behaviors in business relationships and heuristics : issues for management and research agenda
Guercini, Simone
;
La Rocca, Antonella
;
Runfola, Andrea
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 929-937
Persistent link: https://www.econbiz.de/10010410703
Saved in:
4
Processi euristici e marketing imprenditoriale
Guercini, Simone
- In:
Piccola impresa
(
2012
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10009733122
Saved in:
5
Heuristics in decision-making by exporting textiles SMEs
Guercini, Simone
;
Runfola, Andrea
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012416241
Saved in:
6
Heuristics in international business : a systematic literature review and directions for future research
Guercini, Simone
;
Milanesi, Matilde
- In:
Journal of international management
26
(
2020
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012495471
Saved in:
7
Heuristics in customer‐supplier interaction
Guercini, Simone
;
La Rocca, Antonella
;
Runfola, Andrea
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
Saved in:
8
Decisions when interacting in customer-supplier relationships
Guercini, Simone
;
La Rocca, Antonella
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 380-387
Persistent link: https://www.econbiz.de/10013494059
Saved in:
9
Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone
;
Milanesi, Matilde
- In:
Management research review
45
(
2022
)
9
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
Saved in:
10
How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone
;
Freeman, Susan
- In:
International marketing review
40
(
2023
)
3
,
pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
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