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~subject:"History of economic thought"
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History of economic thought
Marketingtheorie
3,051
Marketing theory
2,952
Marketing
847
Theorie
614
Theory
611
Marketingmanagement
556
Marketing management
546
Absatztheorie
361
Consumer behaviour
339
Konsumentenverhalten
339
USA
339
United States
334
Relationship marketing
304
Beziehungsmarketing
302
Marktforschung
294
Market research
235
Service-Dominant Logic
217
Service-dominant logic
217
Ökonomische Ideengeschichte
203
Bibliometrics
166
Bibliometrie
166
Brand management
152
Markenführung
152
Betriebliche Wertschöpfung
149
Value creation
149
Deutschland
138
Germany
122
Customer integration
113
Kundenintegration
113
Dienstleistungsmarketing
102
Services marketing
102
B-to-B-Marketing
101
Business-to-business marketing
101
Lieferantenmanagement
89
Supplier relationship management
89
Kundenwert
80
Customer value
79
Internationales Marketing
75
International marketing
74
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Undetermined
26
Free
7
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Article
155
Book / Working Paper
46
Journal
2
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Article in journal
94
Aufsatz in Zeitschrift
94
Aufsatz im Buch
62
Book section
62
Reprint
29
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
5
Hochschulschrift
5
Bibliografie enthalten
4
Bibliography included
4
Graue Literatur
4
Non-commercial literature
4
Thesis
4
Festschrift
3
Konferenzschrift
2
Arbeitspapier
1
Biografie
1
Biography
1
Conference paper
1
Glossar enthalten
1
Glossary included
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
Multi-volume publication
1
Working Paper
1
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Language
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English
182
German
21
Author
All
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Dixon, Donald F.
7
Hunt, Shelby D.
6
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Shaw, Eric
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
Moore, Elizabeth S.
2
O'Shaughnessy, Nicholas Jackson
2
Patsiaouras, Georgios
2
Peterson, Mark
2
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American Marketing Association
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Universität Hannover / Abteilung Markt und Konsum
1
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Journal of historical research in marketing
46
The history of marketing science
17
History of marketing thought ; Volume 1
12
Marketing theory
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
Journal of marketing management : MM
5
The development of marketing theory and its philosophical underpinnings
5
Expanding disciplinary space : on the potential of critical marketing
4
SAGE library of marketing
4
Critical marketing : issues in contemporary marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
Europäische Hochschulschriften / 5
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of macromarketing
2
Journal of the Academy of Marketing Science
2
The development of critical perspectives in marketing
2
Theoretical and empirical perspectives in critical marketing studies
2
Theories in marketing series
2
World Scientific - Now Publishers series in business
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Beiträge zur Mikro- und zur Makroökonomik : Festschrift für Hans Jürgen Ramser ; mit 24 Tabellen
1
Bonn working papers in business administration / MA
1
Bureau of Business Research, the University of Texas / Studies in Marketing
1
Educators' proceedings
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Global business review
1
Grid series in marketing
1
Handbook of marketing
1
Historical research in marketing management
1
Journal of business & economics research
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
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ECONIS (ZBW)
203
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1
Some Problems in market distribution
Shaw, Arch Wilkinson
-
1915
Persistent link: https://www.econbiz.de/10000383397
Saved in:
2
Marketing theory : distinguished contributions
Fisk, Raymond P.
;
Brown, Stephen
-
1984
Persistent link: https://www.econbiz.de/10000332325
Saved in:
3
The development of marketing thought
Bartels, Robert D. W.
-
1962
Persistent link: https://www.econbiz.de/10000674766
Saved in:
4
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
5
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
6
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
7
Some problems in market distribution
Shaw, A. W.
-
2008
Persistent link: https://www.econbiz.de/10003644161
Saved in:
8
Merchandising aims and objectives
Copeland, Melvin T.
-
2008
Persistent link: https://www.econbiz.de/10003644167
Saved in:
9
Origins of the institutional approach in marketing
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003644177
Saved in:
10
Scholarly traditions and European roots of American consumer research
Kassarjian, Harold H.
-
2008
Persistent link: https://www.econbiz.de/10003644623
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