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Teaching the history of marketing thought : an approach
Shaw, Eric H. - In: Journal of historical research in marketing 7 (2015) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
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Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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The history of marketing thought: a teaching reflection
Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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Marketization and foucault
Özgün, Aras; Dholakia, Nikhilesh; Atik, Deniz - In: Global business review 18 (2017) 3, pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Why and how to teach the history of economic thought : economics as historically produced knowledge
Cohen, Avi Jonathan; Emmett, Ross B. - 2011
This draft chapter for the Elgar International Handbook on Teaching and Learning Economics is intended to give advice to instructors who might be teaching a history of economic thought course to undergraduates for the first time or who have perhaps been teaching for a while but would like to...
Persistent link: https://www.econbiz.de/10011603570
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Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond - In: Journal of macromarketing 41 (2021) 1, pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
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Histories of economic thought
Samuels, Warren J. (ed.) - 2003
An 1880 list of references in economics / Warren J. Samuels -- Walton H. Hamilton's outlines for the principles of economics, University of Michigan, 1911 / Warren J. Samuels -- Lectures by James S. Earley on the development of economics, University of Wisconsin, 1954-1955 / Warren J. Samuels --...
Persistent link: https://www.econbiz.de/10012049573