-- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study … : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study … : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships …

effect into two components. The first is attributable to the brand identities (e.g., Holiday Inn) before and after rebranding … motivated employees or a better match of the brand with the location (40%). The former component allows us to quantify the … strength of a hotel brand; and our approach can be used more generally to obtain a measure of brand value. The intrinsic value …

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry …. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing … marketing tool-all driven by the preeminence of the brand.Chekitan S. Dev's Hospitality Branding brings together the most …

. However, there is little specific work on brand names in this sector. It is necessary to delve deeper into the predominant …