Huseynova, Aydan; Matošková, Jana - In: Scientific papers of the University of Pardubice 30 (2023) 3, pp. 1-10
The business of the current era intends to show competitive advantage for a long run in order to get more profits and stay alive in the markets. Getting a competitive advantage is highly related to human resource management (HRM). Companies build a distinct employer brand based on their...