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Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to … a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to … thirty years of past brand-related investment flows. Using firm-specific trademarks as investment proxies, our results show a …
Persistent link: https://www.econbiz.de/10011418793
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Persistent link: https://www.econbiz.de/10011527396
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - In: International journal of the economics of business 26 (2019) 1, pp. 157-176
Persistent link: https://www.econbiz.de/10012182256
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Trademarks in branding : legal issues and commercial practices
Sáiz, Patricio; Castro, Rafael - In: Business history 60 (2018) 8, pp. 1105-1126
Persistent link: https://www.econbiz.de/10012042114
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Batman forever? : the role of trademarks for reuse in the US comics industry
Kaiser, Franziska; Cuntz, Alexander; Peukert, Christian - 2023
We study how trademarks affect reuse of creative works in the comics industry. As a creative industry, the comics industry systematically relies on copyrights. But trademark protection can also be exploited to generate income from the reuse of comic characters or to strategically exclude others...
Persistent link: https://www.econbiz.de/10014252405
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Building brand assets : the role of trademark rights
Krasnikov, Alexander; Jayachandran, Satish - In: Journal of marketing research 59 (2022) 5, pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
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Logos and no gos : how to understand and get the most from your brand IP
Steward, Geoff - 2006
Persistent link: https://www.econbiz.de/10003372044
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Vertical price control and parallel imports : theory and evidence
Maskus, Keith Eugene - 2000
Parallel imports are genuine products brought into a country without the authorization of the copyright, patent, or trademark owner. Countries vary considerably in their legal treatment of parallel imports, as determined by their choice of exhaustion doctrine. A new model analyzes parallel...
Persistent link: https://www.econbiz.de/10010524263