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Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers
Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240
Persistent link: https://www.econbiz.de/10015057585
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Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.; Patel, Jayesh D.; Savalia, Jignasa R. - In: Marketing intelligence & planning 33 (2015) 1, pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
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The effect of sustainable packaging aesthetic on consumer behavior : a case study from India
Kapse, Urvi; Mahajan, Yogesh; Hudnurkar, Manoj; … - In: Australasian accounting business and finance journal : AABF 17 (2023) 1, pp. 236-246
Persistent link: https://www.econbiz.de/10014258986
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Is naturally coloured cotton a sustainable substitute for cotton textile?
Dishoja, A. S.; Bharti, Nisha; Malik, Sushant - In: World review of entrepreneurship, management and … 20 (2024) 3, pp. 338-354
Persistent link: https://www.econbiz.de/10015055784
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A conceptual model for driving green purchase among Indian consumers
Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59
can be used as a tool to promote sustainability and increase responsible consumption. Many products which have energy … which marketing can play in promoting sustainability among consumers in India. The factors which are responsible for …
Persistent link: https://www.econbiz.de/10012116476
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Greening retail : an Indian experience
Kumar, Prashant - In: International journal of retail & distribution management 42 (2014) 7, pp. 613-625
Persistent link: https://www.econbiz.de/10010387839
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Adoption factors for green brick innovation : an empirical study of consumers in India
Loya, M. I. M.; Rawani, A. M. - In: International journal of innovation and sustainable … 11 (2017) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10011732010
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COVID-19 pandemic roles on consumer behaviour towards sustainable transitions : a retail industry survey
Salah, Ali A.; Khaled, Amgad S. D.; Alomari, Khalid; … - In: International journal of innovation & sustainable … 17 (2023) 1/2, pp. 44-66
Persistent link: https://www.econbiz.de/10014320067
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Greenwashing understanding among Indian consumers and its impact on their green consumption
Jog, Deepti; Singhal, Divya - In: Global business review 25 (2024) 2, pp. 491-511
Persistent link: https://www.econbiz.de/10014634252
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Environmental consciousness and sustainability for urban BoP consumers in India
Vohra, Anupama; Vishnoi, Prama - In: Marketing to the poor : creating value, (pp. 72-93). 2022
Persistent link: https://www.econbiz.de/10014312209