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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Online Piracy of Live Sports Telecasts in India

Sharma, Seemantani - 2018

This article highlights the limited protection available to sports webcasters and organizers against online piracy of … their webcasts under the Indian copyright law. It posits that with growing popularity of digital viewership of sports events …, this lacuna has created an uneven playing field between sports broadcasters and webcasters, which has an overall negative …

Persistent link: https://www.econbiz.de/10012927190

What makes sports leagues successful? : a study on Indian professional sports leagues

Tripathi, Sanjeev; Kapoor, Ankur - In: International journal of Indian culture and business … 15 (2017) 2, pp. 206-228

Persistent link: https://www.econbiz.de/10011845671

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

The influence of sport sponsorship on brand equity and purchase behavior

Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105

Persistent link: https://www.econbiz.de/10011860443

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement

Trivedi, Jay - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 188-209

Persistent link: https://www.econbiz.de/10012257937

Influence of religiosity on the behavior of buying sports apparel : a study of the Muslim market segment in India

Baber, Hasnan - In: Organizations and markets in emerging economies 10 (2019) 2, pp. 212-226

The paper is aimed to study the influence of religiosity on the behavior of buying sports apparel in the Muslim market … Jammu & Kashmir. The paper has found that religion plays no role when Muslims buy sports apparel. They shop as any other …

Persistent link: https://www.econbiz.de/10012193199

Shareholders' reaction to ethical image of sports teams : an event study in the Indian Premier League

Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet - In: Decision 46 (2019) 4, pp. 283-300

Persistent link: https://www.econbiz.de/10012140282

Sport team brand-equity index : a new measurement

Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10011761673

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