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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach

Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223

Persistent link: https://www.econbiz.de/10011302367

Factors affecting consumer attitude towards mobile advertising in India

Mathew, Mary; Dambal, Anirudha - In: International journal of information technology and … 9 (2010) 3, pp. 273-288

Persistent link: https://www.econbiz.de/10003990690

SMS advertising in India : is TAM a robust model for explaining intention?

Bamoriya, Hemant; Singh, Rajendra - In: Organizations and markets in emerging economies 3 (2012) 1, pp. 89-101

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Attitude toward SMS advertising : a survey with reference to Indian consumers

Haq, Zia Ul - In: Journal of internet commerce 11 (2012) 1/4, pp. 271-290

Persistent link: https://www.econbiz.de/10009703933

SMS advertising in India : is TAM a robust model for explaining intention?

Bamoriya, Hemant - In: Acta Universitatis Danubius / Oeconomica 8 (2012) 3, pp. 17-27

Persistent link: https://www.econbiz.de/10009776663

SMS Advertising in India : Is TAM a Robust Model for Explaining Intention?

Bamoriya, Hemant; Singh, Rajendra - 2013

This study examined mobile users’ intentions to receive SMS advertising in India using Technology Acceptance Model (TAM … SMS advertising and was a valid model in explaining the intention to receive SMS advertising. The study indicated that … perceived utility was a much better predictor of attitude towards SMS advertising than perceived ease of use and perceived trust …

Persistent link: https://www.econbiz.de/10014038254

Mobile advertisement and consumer behaviour in India

Malhotra, Gunjan; Malhotra, Amit - In: International journal of economics and business research 8 (2014) 1, pp. 82-92

Persistent link: https://www.econbiz.de/10011316783

A study on sales promotions using mobile coupons for the Indian quick-service restaurants

Gupta, Sandeep; Wali, O. P. - In: International journal of Indian culture and business … 21 (2020) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10012284756

Mobile marketing adoption intention by startup companies in India : a technological-organisational-environmental framework-based approach

Sharma, Sarika; Goyal, D. P. - In: International journal of Indian culture and business … 18 (2019) 4, pp. 458-474

Persistent link: https://www.econbiz.de/10012110540

Impact of digital advertising post-demonetization in India

Rathaur, Kamal Singh; Agarwal, Atul Kumar - In: Application of gaming in new media marketing, (pp. 215-235). 2019

Persistent link: https://www.econbiz.de/10011914196

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