Narrow search
Showing 1 - 10 of 551
Cover Image
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009
Persistent link: https://www.econbiz.de/10009623338
Cover Image
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana; Sahay, Arvind - In: The journal of product & brand management 24 (2015) 6, pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Cover Image
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan - In: Journal of global marketing 29 (2016) 1/5, pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Cover Image
Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans : a conjoint analysis
Jin, Byoungho; Park, Jin Yong; Ryu, Jay Sang - In: Journal of fashion marketing and management 14 (2010) 1, pp. 180-194
Persistent link: https://www.econbiz.de/10003958680
Cover Image
Consumers' purchase intention toward foreign brand goods
Son, Junghwa; Jin, Byoungho; George, Bobby - In: Management decision : MD 51 (2013) 2, pp. 434-450
Purpose: This study aims to understand Indian consumers' purchase behaviors of foreign brand goods as a way to help US … college students at four universities in Bangalore, India. Findings: The results revealed that attitude toward foreign brand … brand jeans than did normative influences (i.e. subjective norm and face saving). Research limitations …
Persistent link: https://www.econbiz.de/10009726498
Cover Image
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Cover Image
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Journal of consumer marketing 39 (2022) 1, pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Cover Image
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Cover Image
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Cover Image
Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075