"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational...

Intro -- Foreword -- Preface -- Endorsements -- Contents -- Part I: New Forces in Global Marketing -- 1: Introduction -- 1.1 Where the Profits Are Made -- 1.2 Global Dimensions of the BRICs´ Rise -- 1.3 Countdown: BRIC Brands to Conquer the World -- References -- 2: The New Paradigm:...