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Predicting online travel adoption intention of an Indian consumer : a SEM-neural network approach
Koundinya, Chakravarthi - In: Theoretical economics letters 9 (2019) 2, pp. 348-375
Persistent link: https://www.econbiz.de/10012005452
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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam; Bhat, Savita - In: Journal of promotion management : JPM 24 (2018) 1, pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
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A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit; Srivastava, Manjari - In: Global business review 21 (2020) 3, pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
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What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder; Tejinderpal Singh - In: Journal of global marketing 34 (2021) 3, pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
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An assessment of the recognition and use of online shopping by digital immigrants and natives in India and China
Obeidat, Mohammed Shafiq; Young, W. Daniel - In: Journal of international consumer marketing 29 (2017) 5, pp. 293-302
Persistent link: https://www.econbiz.de/10011809519
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by...
Persistent link: https://www.econbiz.de/10011728344
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Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita; Rehman, Asad - In: International journal of electronic marketing and … 8 (2017) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776