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Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K. - In: International journal of comparative management 3 (2020) 1/2, pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
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Rural marketing, media planning and consumer protection
Agrawal, Meenu - 2016
Persistent link: https://www.econbiz.de/10011617223
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Advertising : a powerful tool
Parthasarathy, N. - In: Entrepreneurship, growth and economic integration : a …, (pp. 225-232). 2009
Persistent link: https://www.econbiz.de/10003917026
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Celebrity advertising in Indian visual media
Thiyagarajan, S.; Shanthi, P. - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
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Differences in advertising strategies of service marketers : a content analysis
Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh - In: Services marketing quarterly 39 (2018) 3, pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
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A Study to Explore Scope of Direct to Consumer Advertisement (DTCA) of Prescription Drugs in India
Raja, V. - 2012
, which is currently allowed only in US & New Zealand. In India we are already exposed to television advertisements of many … this study is to explore scope of direct to consumer advertising of prescription drugs in Indian market. Research study is … direct-to-consumer advertising of prescription medicines. Factorial analysis is used to draw conclusion and to know about …
Persistent link: https://www.econbiz.de/10014039637
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Salesmanship : Personal communications and persuasion in marketing
Stroh, Thomas F. - 1966
Persistent link: https://www.econbiz.de/10000567745
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158