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Social media marketing in the Scandinavian industrial markets

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Segmenting B2B technology markets via psychographics : an exploratory study

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Three strategies for customer value assessment in business markets

Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100

Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...

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Social media analytics for business-to-business marketing

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Social media, customer engagement, and sales organizations : a research agenda

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Sense-making in business markets : the interplay between cognition, action and outcomes

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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn

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Social relations and environmental influence as a determinant of customer capital

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