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The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk; Grewal, Dhruv; Ruyter, Ko de; Tucker, … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Applying Contemporary Marketing Theory and Digital Technology to a Legal Practice
Cowley-Cunningham, Michelle B. - 2021
theoretical knowledge garnered from studying for the Certificate in Digital Marketing and New Media Management (at DkIT), to a … real-life marketing context. This report chose to apply a digital marketing methodology - known as the Inbound Methodology … an integrated digital marketing program of work (e.g., Kotler, 2013) to enable the law practice to increase its online …
Persistent link: https://www.econbiz.de/10013251351
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Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
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Market orientation in a digital world
Kohli, Ajay Kumar - In: Global business review 18 (2017) 3, pp. 203-205
Persistent link: https://www.econbiz.de/10011745527
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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
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Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
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Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses
Kritcha Yawised; Darlin Apasrawirote; Maneerut Chatrangsan - In: Journal of entrepreneurship in emerging economies 16 (2024) 3, pp. 742-766
Persistent link: https://www.econbiz.de/10014525420
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Neue Informations- und Kommunikationstechnologien im Marketing des Lebensmitteleinzelhandels
Simmet-Blomberg, Heike - 1990
Persistent link: https://www.econbiz.de/10000087953