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~subject:"Innovation"
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Bedeutung der Marken-Authentiz...
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Innovation
Brand management
17,810
Markenführung
17,397
Marketingmanagement
17,195
Marketing management
16,604
Consumer behaviour
11,519
Konsumentenverhalten
11,411
Brand image
11,257
Markenimage
11,145
Markenartikel
5,860
Brand
5,841
Relationship marketing
4,641
Beziehungsmarketing
4,627
Marketing
4,396
Theorie
3,044
Theory
3,041
Deutschland
2,966
Germany
2,841
Online-Marketing
2,827
Internet marketing
2,762
Social Web
2,595
Social web
2,592
Markenpolitik
2,213
USA
2,050
United States
1,994
Werbewirkung
1,848
Advertising effects
1,831
Strategisches Management
1,466
Werbung
1,466
Internationales Marketing
1,430
International marketing
1,422
Advertising
1,419
Unternehmenserfolg
1,229
Firm performance
1,220
Customer satisfaction
1,171
Kundenzufriedenheit
1,151
Strategic management
1,135
Luxury goods
1,132
Luxusgüter
1,131
Einzelhandel
1,110
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Undetermined
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43
Sammelwerk
43
Hochschulschrift
42
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36
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35
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33
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30
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24
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12
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7
research-article
7
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5
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English
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German
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Russian
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Author
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O'Cass, Aron
9
Stern, Scott
7
Trajtenberg, Manuel
7
Hultink, Erik J.
6
Trommsdorff, Volker
6
Zhang, Jing
6
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Foroudi, Pantea
5
Herstatt, Cornelius
5
Sakas, Damianos P.
5
Saran, Anshu
5
Albers, Sönke
4
Baumgarth, Carsten
4
Brem, Alexander
4
Droge, Cornelia
4
Gil Saura, Irene
4
Gupta, Suraksha
4
Hsu, Po-Hsuan
4
Hult, G. Tomas M.
4
Kavoura, Androniki
4
Kohlbacher, Florian
4
Mast, Claudia
4
Ngo, Liem Viet
4
Schnoor, Anje
4
Song, Michael
4
Ahmadi, Hormoz
3
Alpert, Frank
3
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
Bang, Nguyen
3
Bayus, Barry L.
3
Belz, Christian
3
Bonney, Lawrence
3
Brexendorf, Tim Oliver
3
Brown, Mark
3
Calantone, Roger J.
3
Cheng, Colin C.
3
Clayton, Tony
3
Dahl Winther, Christian
3
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National Bureau of Economic Research
3
Edward Elgar Publishing
2
Haupt Verlag
2
IGI Global
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Gesellschaft zur Erforschung des Markenwesens
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
Harvard Graduate School of Business Administration
1
IC-SIM <6., 2017, Paphos>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Markendialog <20., 2016, Berlin>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
TRIBOTECHNIK Forschungsgesellschaft m.b.H.
1
Tūran Universitetí
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Dr. Kovač
1
Wirtschaftsförderungsinstitut <Wien, Bundeskammer der Gewerblichen Wirtschaft>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of business research : JBR
47
Journal of strategic marketing
19
The journal of business & industrial marketing
19
International journal of innovation management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
The journal of brand management : an international journal
14
Journal of the Academy of Marketing Science
13
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
The journal of product & brand management
7
IEEE transactions on engineering management : EM
6
International journal of business innovation and research : IJBIR
6
Technological forecasting & social change : an international journal
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of innovation management
5
Journal of marketing
5
Journal of marketing management : MM
5
Management decision : MD
5
Marketing intelligence & planning
5
Strategic Direction
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
Industry and innovation
4
Innovation: organization & management : IOM
4
International business review : the official journal of the European International Business Academy
4
International entrepreneurship and management journal
4
International journal of business innovation and research
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
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Source
All
ECONIS (ZBW)
1,207
Other ZBW resources
17
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
2
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
3
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
4
Branding as innovation within agribusiness value chains
Lewis, Gemma
;
Crispin, Stuart
;
Bonney, Lawrence
;
Woods, …
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10010465769
Saved in:
5
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
6
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
7
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
8
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
9
Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi
;
Bamfo, Bylon Abeeku
; …
- In:
International journal of innovation management
25
(
2021
)
3
,
pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
Saved in:
10
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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