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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
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Innovatives Management : mit 18 Tabellen
Berndt, Ralph (ed.) - 2000
Persistent link: https://www.econbiz.de/10001446487
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Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...
Persistent link: https://www.econbiz.de/10014333805
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Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks
Ujjual, Vandana; Patel, Parimal - In: Innovation and development 3 (2013) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10010229999
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Testing the validity of blue ocean strategy versus competitive strategy : an analysis of the retail industry
Burke, Andrew; Stel, Adriaan J. van; Thurik, Adriaan R. - In: International review of entrepreneurship : IRE 14 (2016) 2, pp. 123-146
Persistent link: https://www.econbiz.de/10011685487
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New product development in emerging markets
Grigoriou, Nicholas - In: Handbook of business practices and growth in emerging …, (pp. 15-44). 2010
Persistent link: https://www.econbiz.de/10003946242
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The mediating role of innovation in strategic international marketing
Wong, Ho Yin - In: Handbook of research on effective marketing in …, (pp. 27-46). 2014
Persistent link: https://www.econbiz.de/10010403589
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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
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Marketing innovation autonomy for subsidiaries in new products development : a case study in fixed telecom
Yamasaki, V. E. I.; MacLennan, M. L. F.; Almeida, L. M. - In: International journal of logistics systems and management 17 (2014) 3, pp. 275-288
Persistent link: https://www.econbiz.de/10010389399